Genius
“Her success on video led her to take a primary role in expanding our visual brand through branded content, social media, and live events.”
Tom Lehman
CO-FOUNDER & CEO, GENIUS
I created engaging motion graphics for upcoming content in Video, Editorial, and Experiential, while also enhancing our brand across editorial, video, and social media. I supported the Video team by developing templates and working closely with the Creative Director to establish cohesive Video Brand Guidelines aligned with our Design Brand Guidelines.
Design Team
Tania Lili
Willie Ip
Deron MiIIay
Peter Fowler
Hector Silva
August Foreman
Clients
1800 Coconut Tequila
Amazon Music
Apple Music
BET
Bose
Burberry
Dropbox
Fuse
Fruit By The Fruit
Google
NBA2K
Nike
Reebok
YouTube Music
Reel Music
Stephen Niday
Dolphin Talk
Young Six Flags
Fuse
we partnered with Fuse Media to bring Genius' popular video content to broadcast television for the first time.
Team
Head of Video: Devan Joseph
Creative Director: Andrew Oppeneer
Executive Producer: Amanda Krueger
Producer: Ndeye Thioubou, Rahel Gebreyes, Natalie Campbell
Director: Justin Hogan
Video Editor: Jeffrey Soffer
Head of Design: Hector Silva
Designer: August Foreman
Dropbox
Dropbox and Genius took over a warehouse space in Downtown LA for Lyrics to Life, a visually stunning, interactive pop-up experience. Eight artists used Dropbox Paper as a collaborative workspace to bring some of music's most iconic lyrics to life.
Team
Head of Video: Regina Dellea
Creative Director: Andrew Oppeneer
Executive Producer: Amanda Krueger
Experiential Producer Producer: Mary Hall
Director: Justin Hogan
Video Editor: Jeffrey Soffer
Head of Design: Tanila Lili
Designers: Willie Ip, Deron Milay, Allie Baller
Experiential Team Lead: Max Koulcheck
Creative: Lila Murphy
YouTube Music
YouTube Music showcased 10 emerging musicians in their "Artist on the Rise" program, featuring Maggie Rogers, known for her acclaimed single "Alaska," which impressed Pharrell. Maggie engaged with fan covers, remixes, and performances uploaded on YouTube, sharing her influences and experiences.
Team
Head of Video: Devan Joseph
Creative Director: Andrew Oppeneer
Executive Producer: Amanda Krueger
Director: Justin Hogan
Video Editor: Jeffrey Soffer
Designer: Deron Millay
Genius x HP
Genius recently partnered with HP for Genius Home Studio, a multi-part program virtually pairing aspiring and established artists to create and collaborate on an original song using HP laptops.
Team
Head of Video: Devan Joseph
Creative Director: Andrew Oppeneer
Executive Producer: Amanda Krueger
Producer: Natalie Campbell
Director: Graham Corrigan
Designers: Deron Milay
CenterStage
On November 16, Denzel Curry played his only hometown show of 2018 in Miami with the Brooklyn trio Flatbush Zombies. The event placed each act on different sides of a wrestling ring to give fans a unique experience, and Genius was there to catch all the action.
Team
Head of Video: Regina Dellea
Creative Director: Andrew Oppeneer
Producer: Ndeye Thioubou
Director/Video Editor: Sam Balaban,
Video Editor: Jeffrey Soffer, Ezra McCants
Head of Design: Tania Lili
Framework
WATCH THE SERIES →
Directors explain music videos, frame by frame.
Team
Head of Video: Regina Dellea
Creative Director: Andrew Oppeneer
Executive Producer: Felicia Kelley
Producer: Ndeye Thioubou
Director: Justin Hogan
Video Editor: Jeffrey Soffer
Head of Design: Tania Lili
Design Lead: Willie Ip
Genius Level
WATCH THE SERIES →
A live conversation with icons of the music business. Each interview was taped with a live audience at Genius’ HQ in Brooklyn, NY, hosted by Rob Markman.
Team
Head of Video: Regina Dellea
Creative Director: Andrew Oppeneer
Creative Lead: Lila Murphy
Director/Video Editor: Jeffrey Soffer
Design Lead: Willie Ip
Genius Test
WATCH THE SERIES →
Celebrities put their inner music nerd to the test.
Team
Head of Video: Regina Dellea
Creative Director: Andrew Oppeneer
Executive Producer: Felicia Kelley
Producer: Ndeye Thioubou
Director: Justin Hogan
Video Editor: Jeffrey Soffer, Ezra McCants
Head of Design: Tania Lili
Designer: Deron Millay
