Rick Rubin
Introducing Squarespace Collection, a collaboration with Rick Rubin to build tetragrammaton — his online world of curated materials sourced from intuition and intellect — and a new website design to inspire your creativity.
Role
Senior Motion Designer
Squarespace
Chief Creative Officer: David Lee
Senior Director, Creative: Gui Borchert
Senior Creative Manager: Ben Hodgin
Senior Creative Writer: Danielle Cheesman
Bart Graziana: Staff Art Director
Brand Design Lead: Albert Chang
Senior Brand Designer: Zoonzin Lee
Brand Designer: Mikki Janower
Creative Developer: Siman Li
Photographer: Craig Reynolds
Senior Director, Creative Production & Operations: Erica Kung
Staff Producer: Marisa Wasser
Senior Producer: Sion Prys
Senior Producer: Kim Santella
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Senior Business Affairs Manager: Michelle Crane
Business Affairs Manager: Madeleine Hale
Editor: Ken Rosenberg
Senior Director, Creative & Brand Strategy: Nate Skinner
Associate Director, Brand Partnerships: Natasha Ivankovitser
Brand Manager: Olivia Cohen
Social Media Strategist: Celeste Scott
Partnership
Rick Rubin
Producer for tetragrammaton: Leila Mattimore
Producer for tetragrammaton: Eric Lynn
Director of Photography
Brian Lannin
Post
Blacksmith
Mix + Sound Design
Lime
The Websites
tetragrammaton →
Rick Rubin wanted to show how he sees the world. He aimed to make a platform that helps people discover and build a community. Tetragrammaton is an always-changing display of ideas and artworks that can inspire people.
Transmission Template →
Taking inspiration from Rubin's tetragrammaton, Transmission is a simple and customizable framework for anyone to share their interests. It features layouts for audiovisual media and members-only content.
Team
Brand Design Lead: Albert Chang
Senior Brand Designer: Zoonzin Lee
Brand Designer: Mikki Janower
Creative Developer: Siman Li
Senior Producer: Sion Prys
The Process
We experimented with different sizes of the dot in relation to the ‘t’ in the wordmark. We aimed to create a bold shorthand while aligning with the original logo.
Team
Brand Design Lead: Albert Chang
Senior Brand Designer: Zoonzin Lee
Brand Designer: Mikki Janower
Senior Producer: Sion Prys
“This is cool.”
Rick Rubin
MUSIC PRODUCER & CO-FOUNDER, DEF JAM